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Users will soon have a updated setting that enables them to lessen the amount of AI-created content appearing in their streams. This step comes as the platform announced that it now features in excess of 1 bn AI-generated clips.

Testing and Rollout

The new functionality is undergoing trials over the coming weeks before a global launch. This advancement coincides with a rise in content created by AI, driven by emerging video-generation tools.

AI Content on Other Platforms

Recent reports that nearly 10% of the quickest rising content creators on another major platform primarily display clips produced artificially. A considerable share of this content is deemed “AI slop”, a term for substandard, factory-style content that is frequently nonsensical or bizarre.

“We know from our community that a lot of users appreciate content made with AI tools, including digital art to informative clips, and we aim to provide users the ability to increase or decrease of that, depending on their own preferences,” commented a platform representative.

Scale of AI Content

The platform shared that there are now 1.3bn videos on its service identified as made with AI. In total, more than 100 mn pieces of content are submitted to the service every day, making clips made by AI a minor part of its total content library.

How to Adjust Settings

Users will be capable of decrease or raise the volume of AI content they watch by accessing the topic control setting in the platform and choosing the AI content topic. Other topics that currently be modified under the setting encompass current affairs, fashion, cosmetics, and choreography.

Platform Guidelines

Its policies require creators to label convincing AI-generated content, and it bans malicious deepfakes of public figures or emergencies. Any believable AI-generated clip that is without a tag can be deleted under its terms of service.

Additionally, the service will now apply an AI-generated watermark to content made using its built-in AI features, or detected by an cross-platform project for recognizing AI-generated material. This step is designed to help prevent users from attempting to circumvent the labeling process.

Responsible AI Funding

The platform is also launching a $2m awareness program for specialists and groups to develop learning resources about using AI responsibly. This project will assist educational bodies specializing in teaching computer science.

Moderation Strategy

TikTok has supported its safety measures, following controversy over intentions to make redundant hundreds of safety staff in Britain. The company is set to reduce a significant number of roles in its user protection department in London, with trade unions and online safety experts expressing worry that people are being substituted by AI moderation.

A senior executive explained that staff-based oversight would continue to be important, but automated tools can safeguard staff by removing the most harmful content prior to it is viewed by humans. The company reported a 76% decrease in disturbing and violent content handled by human moderators over the last 12 months due to the use of its machine learning processes.

“We think that it’s essential to combine humans and technology to ensure user safety,” the executive stated. “We’ll have humans as integral to the approach, but we additionally believe it’s highly necessary to reduce exposure to dangerous material as swiftly, which is why a significant AI assistance is proving valuable operate efficiently.”